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The Universal Geneve Polarouter/Polerouter was the official watch of the Scandinavian Airlines System (SAS, now known simply as Scandinavian Airlines) and was introduced to coincide with the SAS Royal Viking polar flights that started on November 15, 1954. These flights from Los Angeles and New York directly to Europe cut down on flying time by hours and were proclaimed as “the first new route to Europe in a thousand years.” According to SAS in a 1954 advertisement: “Royal Viking passengers cruise in regal comfort over Canada and Greenland, dine on continental cuisine with vintage wines…with first class luxury all the way.” Doesn't sound too bad, does it?
The early Polarouter/Polerouter watches were designed to be resistant to shocks, water, corrosion, climactic changes, and magnetic fields (an important feature when flying over the North Pole). The crosshairs on the dial were placed to allow for a slightly faster reading of the time. For more on the history of the Polarouter/Polerouter, click here.
The Polarouter/Polerouter from Universal Geneve is a reminder of the lost luxury of internationaal travel and represents an early Gerald Genta design at an affordable price. Click here to see a fine restored example of a 34.5 mm gold-plated Polerouter for only $695, a fraction of the price of a vintage Patek Philippe Nautilus or Audemars Piguet Royal Oak.
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This is really a great watch, great history with great watch maker behind.